Badger is the original name in fishing tackle when it comes to value and quality. Badger has been absent from the UK markets for the past 3 years, but has secured a unique distributorship deal through Ultimate Angling, which will see the brand hit the banks again in time for the 2010 season. The brand rose to prominence back in the late 1990s, and fast gained an army of customers who sought for alternatives to existing brands in the market place. The Badger brand always stood for quality, value and customer care; something we are looking forward to bringing back. So, for customers old and new, look out for the brand new Badger products coming soon.